Satyamev Jayate reaches out to 21 crore Indians in first two weeks

Satyamev Jayate
At the end of the two episodes (‘Fighting Rape’ & ‘Police’), Star Plus’ iconic show, Satyamev Jayate has reached out to 21 crore Indians in the new season. As per TAM data for week 11, Satyamev Jayate’s cumulative reach for the first two weeks now stands at 7 crore viewers. This when extrapolated to All India Universe, as per standard industry conversions, means that over 21 crore Indians have watched the show. The show recorded 6713 TVT in All India (All 4+, All India) and a HSM TVT of 5960 (All 4+, HSM). These are simulcast ratings of the second episode aired on Sunday morning 11 am across 7 channels (Star Plus, Star Pravah, Star World, Star Utsav, Star Vijay, Asianet and Doordarshan) along with the 1pm original airing on ETV Telugu. This season Satyamev Jayate gave viewers a way to participate in driving change through various mechanisms like a missed call, sign online petitions or SMS responses as part of the Vote for Change initiative. The show has successfully garnered around '12.7 million - votes for change' from across the country. The show continues to be a rage on digital media with more than 280 million impressions thus far and has further doubled its online fan community from 1.6 million to 3.6 million and counting. In addition, the show has witnessed more than 12.8 million views with over 6,50,000 hours of content consumption online.
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Submitted by TellychakkarTeam on Fri, 03/21/2014 - 17:16

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