MUMBAI: A day before the launch of Kasautii Zindagii Kay 2, producer Ekta Kapoor has taken viewers’ anxiety and excitement to another level.

The iconic show, which is making a comeback on small screen, has already set high expectations with the kind of promotions happening across cities.

The new-age love story situated in Kolkata will have TV actors Parth Samthaan and Erica Fernandes playing the lead characters of Anurag and Prerna respectively. Star Plus has brought the king of romance Shah Rukh Khan on board to promote the show.

The channel and Ekta are leaving no stone unturned to make maximum buzz about the show. Ekta just released a new promo that features almost the entire star cast.

The preview also has glimpses of Komolika. Although the face hasn’t been revealed yet, but it looks like Hina Khan. Have a look!

View this post on Instagram

Launching big...On tv ...too much promotion...! Never usually pans out...leads to over expectations! But with grit n hard work of a whole team n without expecting n predicting the outcome we hope ppl accept #kasautiizindagiikay ! From tom 8 pm @starplus #mugshot #love JAI MATA DI

A post shared by Ekkzk N Lailamajnu (@ektaravikapoor) on Sep 23, 2018 at 10:54pm PDT