MUMBAI: According to Ormax Media Colors’ new show, Chhoti Sarrdaarni, launched on July 1, 2019, has been performing very well for the channel. The show became the top show on the channel within weeks of its launch, and its lead protagonist Meher, played by Nimrit Kaur Ahluwalia, has been rising up the audience popularity characters. As per the Ormax Characters India Loves report for October 2019, Meher has broken into the list of top 5 Hindi GEC fiction characters, at no. 5. The top 5 coveted club includes long-running and established characters Jethalal (Taarak Mehta Ka Ooltah Chashmah), Naira (Yeh Rishta Kya Kehlata Hai), Pragya (Kumkum Bhagya) and Daya (Taarak Mehta Ka Ooltah Chashmah).

Meher has shown a consistent increase in her popularity rank month-on-month, from no. 44 in July 2019, to no. 25 in August 2019, to no. 9 in September 2019, and now at no. 5 in October 2019. She ranks no. 3 in the Punjab market, in which the show’s story is set.

Speaking about Meher’s rise in popularity on Ormax Characters India Loves, Keerat Grewal, Partner - Ormax Media said: “Ormax Characters India Loves was launched in 2010 to measure popularity of fiction characters at a monthly level. It is well understood that a successful character with a popular fanbase can help give a show longevity and sustenance by building a loyal audience base, which is critically important in today’s times of low attention spans and media clutter. Meher is one of the few fiction characters who have seen such a meteoric rise in their popularity. Normally, characters take 6-12 months to enter the top 10, but Meher has managed to enter top 5 within four months of the show’s launch”.