MUMBAI: Yeh Rishta Kya Kehlata Hai is the longest running show on TV and is in its 10th  year. The show has made stars out of Kartik and Naira (Mohsin Khan and Shivangi Joshi). Producer Rajan Shahi, captain of the ship, is bringing in new tracks that maintain family values as the core essence of the story in addition to pure and undying love.

Yeh Rishta Kya Kehlata Hai fans haven't been very happy with the current track and have been eager to see KaIra's (Kartik and Naira) milan. So much so that they have gone on to trend #RIPDirectorsKutProductions ever since they saw Kartik addressing Naira as his ex-wife in the recently telecast episode.

Fans are expressing their rage on social media. The new wife Vedika, played by Pankuri Awasty, is at the receiving end of their hate. Actors being trolled or trending on social media is common, but a production house name trending is something new. Rajan Shahi also produces Yeh Risthey Hain Pyar Ke on Star Plus.

In an industry where shows come and go at the drop of a hat, Rajan Shahi’s journey has been nothing less than spectacular. He has given us shows such as Sapna Babul Ka...Bidaai, Amrit Manthan, and Kuch Toh Log Kahenge.

The ace producer is surely proving that silence is golden!