The Gwalior guy - Sharad Kelkar, was a Grasim Mr India finalist; an MBA in marketing and is now recognised as the undisputed hunk of two Zee TV serials - Sindoor and Saat Phere. His journey into showbiz began with advertising. A small cameo in the offbeat National Award-winning Marathi film, Uttarayan, whetted his appetite and he started doing the rounds of production houses.