Zee TV's DID SuperMoms introduces 'Facebook Voting' - A first on Indian Television

Zee TV, India’s leading Hindi general entertainment channel (GEC), has carved a distinct niche for itself in the digital space through a slew of path-breaking initiatives across its different shows over the last decade. Whether it is through Facebook and smartphone apps, e-books and games, augmented reality consoles at malls or innovations in the voting mechanism of its reality shows, Zee TV continues to innovate in the digital space to ensure optimum consumer engagement with every big-ticket launch. Zee TV marks yet another first on Indian television by activating ‘Facebook Voting’ for DID Super Moms, the current season of its top-rated dance reality show. Starting 3rd May, viewers can register their votes for their favourite Super Moms by just updating their facebook status as #supermoms followed by the contestant code. Also, people can vote through SMS and on the official Zee TV website www.zeetv.com/vote. Zee pioneered the concept of missed call voting and made it free for viewers in 2012. The channel went one step further in 2013 and gratified viewers for voting through a Freecharge for every vote. Speaking of this first-of-its-kind initiative in the digital space, Sorbojeet Chatterjee, Marketing Head, Zee TV said, “The beauty of this initiative lies in its simplicity. We’ve taken the biggest social media platform – Facebook, that helps us make our voting mechanism easily accessible to viewers across various demographics, age groups, geographies and across multiple devices.” So, starting 3rd May, log into Facebook and cast your vote for your favorite Super Moms. The ‘Top 13 SuperMoms’ in the reckoning are: Pallavi Patil- Based in Mumbai, Pallavi excels in varied dance forms like classical, folk, hip hop, jazz. A performer par excellence, she has been an assistant dancer in various Bollywood movies and started doing stage shows from the age of sixteen. Pallavi strives to strike a fine balance between her family and her passion. Vote for her by setting #SupermomsPAL as your Facebook status! Priyanka Rokade- Mumbai mom Priyanka is passionate about her dancing and excels in Bollywood, hip hop & house dance. Despite not having undergone formal training, she can give any dancer stiff competition with her clean, sharp moves. She calls her husband Rohan her partner in crime, she feels extremely blessed to have got the most supportive family post marriage. Vote for her by setting #SupermomsPRI as your Facebook status! Dipashree Chatterjee- Overcoming numerous hurdles in life with a smile on her face, this Supermom proves that where there is a will, there is a way! Born in Kolkata but shifted to Delhi, Dipashree always aspired to be a dance teacher as a kid. The two most important things in her life are her 10 year daughter and her passion for dance. Styles that she considers her forte are contemporary and Bollywood. Vote for her by setting #SupermomsDEE as your Facebook status! Monika Sharma- Learning dance from a tender age, she loves to perform kathak, Bollywood, folk. After getting separated from her husband, her daughter has been a pillar of strength for her. Born in Muzaffarnagar, UP, she is currently based in Delhi. Her dream is to make her daughter independent so that she can live her life freely! Vote for her by setting #SupermomsMON as your Facebook status! Sneha Adapawar- This powerhouse of talent from Mumbai owns the stage the moment she steps on it. The stunning supermom will not let you take your eyes off her when she performs. She loves to perform on Jive, Salsa, Waltz, Tango, & Bollywood. Working as an assistant choreographer, nothing in the world can make her happier than dancing! Vote for her by setting #SupermomsSNE as your Facebook status! Yasmin Sheikh-The eldest supermom in the show, Yasmin has acted and danced in several Bollywood movies. Her daughter coaxed her into participating in DID SuperMoms, knowing her love for dance. Based in Mumbai, she excels in Kathak and Bollywood styles. Her only aim to participate in this show is to reconnect with a latent talent and build her forgotten identity once again! Vote for her by setting #SupermomsYAS as your Facebook status! Harpreet khatri- A trained dancer, Harpreet belongs to Mumbai & excels in diverse dance forms like hip hop, Bollywood, classical, freestyle. Having worked as an assistant choreographer with renowned choreographers of Bollywood, this versatile dancer has already shown the spark and made the judges & skippers say that she has all the qualities of making it to the finale of DID SM! Vote for her by setting #SupermomsHAR as your Facebook status! SaumyaShree- This supermom hailing from Chickmaglore, Karnataka has charmed the judges with her infectious smile, limitless energy and mind-blowing expressions. A powerhouse performer, Somyashree loves to perform freestyle, contemporary, salsa and Tollywood. Having auditioned for almost all the previous seasons of DID, she owes her learning of dance to this show and has now finally made the cut, having perfected her style. She’s a joy to watch as she exudes happiness and excitement with her every move! Vote for her by setting #SupermomsSAU as your Facebook status! Khushboo Sahni- This supermom from Dehradun excels in classical Kathak, diverse folk styles and Bollywood. She has been a dance teacher for 15 years but could not continue owing to family responsibilities. Her passion for dance, however, never took a back seat! Khushboo received immense support from her husband. She now wants to dance and make him truly proud of her. A die-hard fan of Terence, she wants him to teach and groom her as a dancer. Vote for her by setting #SupermomsKHU as your Facebook status! Remember, all you need to do in order to vote is to set your facebook status to - #supermoms followed by the first 3 letters of the Super Mom’s name. To catch all the fun & extraordinary performances, tune in to DID Super Moms every Sat-Sun at 9 PM, only on Zee TV