India’s health and wellness television channel, Care World TV in an attempt to make well-being an interactive subject, has launched Health Quiz. A daily quiz session, Health Quiz will constitute simple but puzzling questions on wellness related subjects. The nine year old TV channel endeavours to evoke the minds and interests of viewers on diverse, critical health topics. Viewers are invited to respond via SMS and the result is announced on the same day. The winners also stand a chance to win exciting prizes.
“Health and wellness are subjects of importance to everyone yet it always remains a passive subject in the order of priorities. Most of the health issues when educated with a preventive course of action are met with a laid back attitude, unless it is an emergency. Our endeavour is to keep our viewers abreast of all such preventive measures and be equipped with knowledge on leading a fit and healthy life. Our interactive Health Quiz has been developed with the intention of making this possible and it has changed the scenario, grabbed attention and has compelled viewers to actively participate,” says Ajit Gupta, Managing Director, Care World TV.
Care World TV has brought an unprecedented interest in the health and wellness industry which is evident by the popularity of the channel, in this segment. While many others have attempted and are still debuting with some health dedicated time slots in their existing channels, Care World has captured the entire gamut of this sector. It is making progressive strides in this field, both to better the viewer experience and make the subject as interesting as it can get.
“Health Quiz was piloted for identifying viewers who have benefitted with any or all of our shows. We kept receiving a steady trickle of entries to the quizzes we posted and over time we realised that this interaction would become another means for us to engage with the audience. Winners appreciated that we recognised them and we were pleased to know that it mattered to our viewers. This has encouraged us to extend Health Quiz across all our other digital platforms as well. Our health and wellness app – Body Care, is emerging as the next favourite platform for participants to participate in the quizzes,” adds Mr. Gupta. “For the first time in the history of Indian television, Care World TV is making an attempt to idealize health by making it a topic of active and interesting communication through Health Quiz. We are positive it will make a change,” he concludes.
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