The monsoon is here and the air is heavy with the scent of love. And the young kingdom of MTV is back again with the most watched game of love on Indian television, this time around, in the form of a royal affair - Panasonic Smart Phones MTV Splitsvilla. In its ninth season, the show will be hosted by none other than the Queen of Hearts Sunny Leone and the Knight in Shining Armour Rannvijay Singha. What’s more? MTV, in this season, is upping the ante by giving the ultimate power to women to get the men to do what they want. So gear up for the biggest treat as the ninth season of Splitsvilla goes on air on Saturday, 11th June at 7pm, only on MTV.
Hailing female power in every sense, MTV Splitsvilla 9, an amalgam of love and power-play, gives more power to women with its new theme, ‘Where Women Rule’. Giving the reins of the kingdom to six princesses, fifteen warriors will set out to fend off rival suitors, ensuring survival of the fittest in the kingdom of love. Adding a delicate blend of tradition and modernity to the royal theme, the show has been shot in the wealth of elegant buildings and churches in the colonial white town of Pondicherry where the warriors will employ the art of modern chivalry to impress their potential love interest, the kingdom’s princesses.
Handing over the power to women, Ferzad Palia, Head – Youth and English Entertainment, Viacom18 said, “MTV is known for creating shows that always challenge the status quo. This year, we have gone in for a total format change on one of our biggest shows, MTV Splitsvilla. In its ninth season, our young audience will get to watch a show where for the first time ever, women are in power. Joining us once again for yet another season, is none other than, Sunny Leone and MTV VJ Rannvijay, who will mentor the contestants and guide them along the way. With the new season upon us, I’m sure the audience will appreciate MTV placing the power in the hands of the women in this exciting game of love.”
Queen of Hearts, Sunny Leone who is known for her gorgeous good looks along with maintaining immense poise under pressure, just like a true queen would, said, “I am thrilled to be back on Splitsvilla 9 more so because the ultimate power lies in the hands of women. Women rule and this season, you’ll see the shift in power on the show as six gorgeous princesses dictate who stays in the show and who doesn’t. Everyone says it’s a man’s world, but I can assure you, the world’s going to look much better with a woman at its helm…you’ll see it in this season of Splitsvilla!”
The ever charming and chivalrous knight in shining armour, Rannvijay said, “The theme of Splitsvilla 9 really intrigued me and it is going to be fascinating for the audience to see fifteen men try real hard to make six women go weak in their knees for them. It’s going to be one of the most exciting seasons ever as for the first time ever, the women are calling all the shots on the show and the men have to work really hard to get ahead in the game. All I can say at this point is, may the best man win, because only a worthy man can lay claim to the heart of a queen!”
Reinforcing its status as the only show on Indian television which explores the playful chemistry between young men and women, Splitsvilla is seeing even greater support from advertisers this year. With Panasonic Smart Phones as the Title Sponsor and Schmitten Chocolates and OLX as the Co-Presenting sponsors, the show also has Big Boy Toyz, Envy 100 Crystal Deos and Manforce as the Powered by sponsors, while Macho and Gillette Venus are on board as the Associate sponsors. To be supported by a 360 degree marketing push, Splitsvilla 9 is looking to celebrate the power of women by highlighting the theme of the show by pushing out an exciting campaign titled ‘Sorry Boys – The Game is About To Change’ to seek engagement with our audience by making men work to win the hearts of their women. The campaign will run across radio, brand associations and digital.
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