Sony Pictures Networks India (SPN) further strengthens its position in the English cluster with the launch of Sony Le PLEX HD, a premium English Movie High Definition channel. The new channel went LIVE on 23rd August 2016 with a proposition to serve audiences who seek entertainment beyond mainstream Hollywood movies.
Movies have traditionally been conversation starters and with the advent of Social Media they have become an important common ground for people to connect and engage. Sony Le PLEX HD will be a premium hangout for movie lovers to connect over great movies. The channel will be catering to a varied set of audiences owing to its diverse range of movies.
SPN has strategic deals with some of the best international studios in Hollywood, making Sony Le PLEX HD’s library the most exciting in the English movie category.
Sony Le PLEX boasts of 400 plus movie titles that include 200 award winning movies with over 500 awards to their name. In their Le Premiere slot, Sony Le PLEX HD will showcase Indian Television Premieres of movies like Spotlight (Academy Award winner for – Best Motion Picture and Best Original Screenplay for 2016), Ex Machina, Foxcatcher and Straight Outta Compton, amongst others. The Magicians slot will showcase the movies and the magic that happens behind the camera of critically acclaimed movies such as The Inglourious Basterds, Schindler’s List, Taxi Driver, Gladiator, Philadelphia and many more.
With such a strong line-up of movies, the channel’s endeavor will be to go beyond just showcasing its library. The channel will create an ambience for movie lovers to unwind and converse over their favorite movies. Sony Le PLEX HD will bring alive a true ‘Plex-experience’ on the television sets through their unique channel packaging and slot names like ‘ The Night Show’ ‘The Noon Show’ & ‘ Le Premiere’.
The channel has partnered with the talented Writer and Director, Zoya Akhtar. With a common passion for great cinema and storytelling Sony Le PLEX HD and Zoya Akhtar will together create a community of quality cinema lovers. As the community ambassador for the channel, her role will be to reach out to all movie lovers and build a tribe that appreciates good cinema. Zoya will also be seen actively engaging with movie buffs across various social media platforms owned by the channel.
Available in High Definition (HD), Sony Le PLEX HD will launch across direct-to-home (DTH) and digital cable platforms starting 23 rd August 2016. The channel will be promoted extensively across various channels of Sony Pictures Networks, DTH platform, coupled with print, a robust digital and social media presence to engage with audiences at different touch points.
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