Balaji's new show on Sony is titled Bas Itni Si Baat Hai

We all know about the great William Shakespeare. He once said, “What’s in a name? That which we call a rose, by any other name would smell as sweet.” (Romeo and Juliet). Well, reiterate these lines in front of Ekta Kapoor of Balaji Telefilms, and she will grace you with an unforgettable grin. Reason? The lady consults all her astrologers, numerologists, and other people sharing similar interests, before naming a show. And we are not complaining. It works wonderfully for her. She is the woman who has single-handedly revolutionized the world of Indian television. And she swears by the letter ‘K’ which has brought her tremendous luck and success. Remember, all the Kyunkis and the Kasautis… But now there seems to be a shift. After the tremendous success of Bade Achhe Lagte Hain, Ekta seems to be bestowing way too much faith on the letter ‘B’. Why do we say so? Because she has christened her new show on Sony as Bas Itni Si Baat Hai. Furthermore, the shooting for the serial will commence in the next two days and it will go on air from 16 January 2012. Tellychakkar.com has already reported that Ekta’s new offering is based on infidelity and has Mona Singh and Pawan Shankar as its leads. “Ekta was busy with the promotion of The Dirty Picture, but now that the movie has become a hit, she is gearing up for the launch of Bas Itni Si Baat Hai,” says a source. We talked to Virendra Shahane, Fiction Head, Sony Entertainment, and he went on to confirm and said, “Yes, Bas Itni Si Baat Hai will air on 16 January. It will be shot in Mumbai.” Keep reading this section for more updates on the show!!!