’Content Czarina’ Ekta Kapoor is an institution in herself when it comes to content on Television and OTT platforms

MUMBAI: Very few are the minds who know what works well when it comes to content and audience, in perfect harmony. Ekta Kapoor is one such visionary who stands as an institution in herself when it comes to content across all three platforms and Television-OTT, in particular. How does she do this? Well, that’s the prowess that she holds over when it comes to content. 

The unparalleled queen of content, Ekta Kapoor is unstoppable as she is ruling on all the three formats of content. From films, digital space and television, the leading producer have transformed the spaces for the audience to get the best of content. 

When it comes to Television, her iconic shows ‘Kasauti Zindagi Kay’ and ‘Kumkum’ changed the game for Indian Television and were so widely loved that the remakes and spin-offs of the same have been made in contemporary times. Her eye with mythological subjects as well is a clear cut success. Naagin became a rage. At the same time, the web space has seen some really hard-hitting series by Kapoor such as ‘The Verdict’, ‘Bose: Dead and Alive’, ‘Broken but beautiful’ and ‘The Test Case’ which grabbed the interests of the audience. 

A game-changer in the Indian television industry, Ekta Kapoor makes sure to change perspectives, bring new narratives and has a track record of assured success when it comes to her shows. Her content is pathbreaking, popular and continues to be in news for the good reasons. 

A marvel to the list, Ekta Kapoor recently completed 25 years of Balaji Production and it was a moment of pride and celebration for her as ALT Balaji which is a division of Balaji Telefilms, has managed to have 20 Million paid subscribers. 

Truly, Ekta moves ahead of her time when it comes to content and her power over storytelling in Television and OTT format reached every household, making her an institution in herself that the Indian entertainment has.