Innocent Virus Films to launch a digital app - M O M

MUMBAI: The lockdown has led to the emergence of many digital applications coming into play. Amazon Prime, Zee5, Viu, AltBalaji and Netflix are some of the big players who have a lot of unique content to offer to its audience. 

Now, with an idea of presenting a distinguished product, Innocent Virus Films plans to launch a new app called MOM (Movies On Mobile). It will be an OTT app where  people would be able to watch movies, webseries, short films, music videos and documentaries. The Director, Producer and Entrepreneur, Pratyush Upadhyay plans to adopt a holistic approach to make this app a visual delight in terms of its content. (Also Read: Coronavirus mystery movie coming up in Bollywood)

Infact, MOM will also incorporate a separate section titled Talent Showcase for aspiring film makers to broadcast their films. 

The app is touted to launch on 1 July. 

The best feature of the app is that people will be able to enjoy premium content without a content access fee or subscription. 

Currently, Pratyush is working on a project on the corona pandemic which is on a pre-production stage. The shooting for this will resume post lockdown. 

In conversation with Pratyush, who helms MOM, he said, "We always wanted to come up with an app which doesn't have any subscription fee. Entertainment should be completely free of cost and it should support and motivate new talent. We never know they might make something awesome. We should give them a platform to showcase their talent . 

Our content department is headed by Ms. Stuti. She will be monitoring the content and its quality so that our audience get supreme quality content."

Stay tuned to this space for more information. (Also Read: Eisha Singh reveals about her first-day experience on the set of Ishq Ka Rang Safed )