Multi Screen Media’s music channel - ‘Sony MIX’ has successfully established itself as a destination dedicated to pure music. Keeping up with its reputation of presenting Indian music with its own unique twists, MIX is adding celebrity flavour to the channel’s interstitial programming format – MIX Solos through Shaan, Javed Ali and Shafqat Amanat Ali Khan.
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TellychakkarTeam
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Tue, 07/10/2012 - 20:02
Multi Screen Media’s music channel - ‘Sony MIX’ has successfully established itself as a destination dedicated to pure music. Keeping up with its reputation of presenting Indian music with its own unique twists, MIX is adding celebrity flavour to the channel’s interstitial programming format – MIX Solos through Shaan, Javed Ali and Shafqat Amanat Ali Khan.
MIX Solos is an endeavour to bring viewers closer to the wholesome experience of music. Popular voices from Bollywood who are known for their vocal rendition of famous songs present classics and popular songs with a story that is unique and unheard of.
Each of these famous singers sings an unplugged version of the song and narrates his experience which leads back into the songs rendition as a standalone piece. Played on- air along with the song, Mix Solos intend to deliver a richer understanding of that song via the artist.
Commenting on the new twist to the presentation Neeraj Vyas, Executive Vice President & Business Head – Sony MAX & Sony MIX said “The new presentation will help music enthusiasts from all ages rediscover and enhance the magic and charisma of Hindi songs. We are delighted to have such great artistes present the songs and create a more engaging experience for our viewers. We will continue to bring such creatively crafted shows and innovative presentations of songs and keep up our reputation as the destination channel for music and all that belongs to it.”
Enjoy MIX Solos infused with Shaan, Javed and Shafqat’s delightful voices and insights only on Sony MIX Din Bhar. Har Din.
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