MUMBAI: Actress Piew Jana, who has been a part of shows like "Krishna Chali London" and "Zindagi Ki Mehek", feels the audience has become more receptive to various stories and content in different genres now. She said, "The viewer in today’s world has become more open to contents, which were deemed taboo few years ago. This has opened new windows in the creative mindsets of people."
"The content in the industry of late has been informative, refreshing, and appealing to viewers of all age groups. In the recent past, the content has been made on sensitive subjects and the audience has received it well. Now the world has become a better place for creativity," she added.
She further said, "In the 90s and early 2000, shows and movies that were made sounded redundant to the characters that were portrayed on-screen. They were similar in one way or the other. Shedding this monotonous pattern, the current industry has opened gates for creative brilliance. More and more unique characters have emerged, leaving the audience inspired and spellbound."
Piew also credited the digital world for keeping the audience entertained in the tough COID times, where most of us were locked inside our homes for over three months. She said, "During the challenging times of the pandemic, OTT and YouTube channels have become the go-to platforms for viewer entertainment. I voice my support to this new world of digitalization, wherein a viewer can choose from a wide array of the content displayed on OTT platforms."
"The audience can now enjoy unlimited videos, albums, movies, comedy videos, short films, web series, etc. in different languages on the go. Also, more and more people have shown an affinity towards creating their YouTube channels to post content, wherein the more the number of views they get on posts, the more they get benefited financially from the uploaded content," she added.
Piew also stressed that since the pandemic, people are opting to watch the content on the OTT platform rather than TV, and said it can be because of the long storytelling format on the latter which fails to grab the audience's attention for a long time.
"In this modern world of digitalization, more and more viewers are opting to watch other content on OTT platforms rather than viewing serials on television. This has made the TRP’s of daily soaps fall to alarming levels, thereby enhancing the probability of some shows going off-air. In these challenging times of the COVID pandemic, employees have opted to work from home. Furthermore, couples get to spend more time together at home and watch their favourite content on OTT platforms. This has profoundly decreased the viewership of people on television. Hence the increase in rejection rates of television shows," she said.
"Coming to the content part of the tv shows, today’s viewers would rather opt to watch web series when compared to daily soaps. The reason being that daily soaps are infamous for dragging stories, thereby testing the patience of the viewers," Piew concluded.
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