Zee TV's innovative 'mithai' campaign to promote India's Best Dramebaaz

Starting tomorrow at 9 PM, Zee TV is all set to provide a national platform for India’s acting talent! A pioneer at introducing unique, homegrown non-fiction formats like Sa Re Ga Ma Pa and Dance India Dance, Zee TV launches a brand-new reality show India’s Best Dramebaaz on 23 February 2013. It will put children in the age range of 5-12 years through a series of tasks and challenges that will groom them as actors and test their creativity, spontaneity and acting ability. On the occasion of its launch, the channel has planned an innovative BTL activity that will put a smile on the faces of people across Mumbai and Delhi. Zee TV will distribute mithai to the family, friends and relatives of all the new-born babies tumbling forth into the world on 23 February, the launch day of India’s Best Dramebaaz. This exercise will be carried out at the maternity wards across several municipal hospitals including the J. J. Hospital, Nair Hospital, George Hospital, Neerjaa Children’s Hospital, Cama Albless Hospital in Mumbai and the Bhagwan Mahavir Hospital, Sanjay Gandhi Memorial Hospital, Deen Dayal Upadhyaya Hospital and the ESI Hospital in Delhi. Also, on the launch day, Zee TV will have clowns and entertainers put a smile on every child’s face at many pediatricians’ clinics in Mumbai and Delhi. Akash Chawla, Head- Marketing, National Channels, ZEEL said, “Acting is something each one of us engages in, perhaps, without even realizing it. Children, without a doubt, are the most natural actors as they are simply not conscious of themselves. And ‘India’s Best Dramebaaz’ is based on the basic insight that there is a dramebaaz in every household. Tomorrow, on the occasion of the show’s launch, we thought of welcoming the newborn dramebaaz’s stepping into the world on this day and spreading cheer through this small, sweet gesture. We’re also organizing clowns and entertainers to put a smile on the faces of cranky, irritable children at pediatrician’s clinics … it’s more of a heart-led initiative for a show that has kids at its heart” Quite a move, we must agree!!!