Navjot Singh Sidhu goes "virtual"

From a glorious stint on ground as a cricketer with the Indian cricket team, to a world renowned cricket commentator and from a favored politician as the Lok Sabha MP from Amritsar, to one of the greatest entertainers and TV celebrities in India, Navjot Singh Sidhu has traversed many paths, all of them successful. Now, he takes center stage yet again by launching his Virtual Avatar ‘Sherryontopp’. Sidhu has joined hands with Multi Screen Media (MSM) and its Premier Sports Entertainment channel SIX to announce this brand new platform for ‘Digital Entertainment’ –Sherryontopp.com. This latest offering by Sidhu and MSM will be the ultimate online sports and entertainment destination for all Sidhu fans out there – So for all you Sidhu aficionados who want to connect with Sherry, Sherryontopp is for you! Sherryontopp is a digital avatar of Sidhu that will showcase not one but many facets of this versatile performer. Be it sports, news, politics, entertainment – Sidhu knows it all and narrates it in his signature Sidhu style universally known as Sidhuism! Sherryontopp is an extension of Sidhu’s persona. When online, users can access a range of exciting content like Sidhu’s Blogs – Navjot Singh Sidhu’s personal blogsport, Live Chats – where Sidhu will conduct live chats with his fans on a regular basis and Trivia and Profile corner. Online video streamers will also be able to catch Sidhu on his official YouTube channel as well. All this and much more! An online library of Sidhu’s trademark witticism popularly known as ‘Sidhuism’ will be accessible too. Sidhu will also be available on your mobile phone and tablets. Sidhu will now do much more than just talking on the Television, Sidhu’s digital avatar will give out his ‘Sidhuisms’. It will not only dance to the tunes of Jumping Jhapak but also bat to every ball you bowl with a game. Users will also get notifications on cricket scores. What’s more, one can also record his/her own Sidhuism and upload it through the App. Sidhu will read out the best Sidhuism on Extraaa Innings. Sherry’s Facebook page – Sherryontopp and the twitter handle is @Sherryontopp. The social media sites will host a number of polls, Q&A’s, exclusive trivia and contests hence giving Sidhu fans a chance to interact and test their knowledge on Sidhu’s personality The site will also feature various sweepstakes that will reward users for their engagement. Users can also send their Sidhuisms via SMS on Sidhu to 5252525. Speaking on the launch of his site and App,. Navjot Singh Sidhu stated, “As said – winners don’t do different things; they do it differently … The action figure Sherryontopp is an absolute mechanism for me to connect with people from all walks of life, all genres and all ages. Omnipresence is not for human beings and in its absence I will always be connected through Sherryontopp. Dilon ko Dilon ki raah hai” Commenting on this new initiative N P Singh COO, MSM said, “We are pleased to announce the launch of Sherryontop, our latest collaboration and innovation in the digital entertainment space. With the launch of this user friendly and highly interactive portal and application,’ Sherryontopp’ will go a step further into breaking through the nominal modes of traditional celebrity fan engagement as well as their daily entertainment consumption. We at MSM are extremely delighted to partner with Sidhu in this endeavor.” Speaking on the launch of the Sherryontopp, Nitesh Kripalani, Senior Vice-President – New Media, Business Development and Digital/Syndication shared, “We are very excited to launch Sidhu’s digital avatar. Sherryontop is the single door into the World of content from one of the greatest Entertainers in the world – Navjot Singh Sidhu, or famously nicknamed Sherry. The App is a unique and fun-filled interactive experience that will also offer Sidhu’s fans to interact with him. Innovation is the bedrock of business at Sony and after Sony LIV, Sherryontopp is our initiative to cater to the young and connected India. Amitabh Bachchan was also present at the launch.