MUMBAI: Carl Pei, founder of the consumer electronics company Nothing, is possibly launching a new sub-brand called Particles by XO. According to reports, the brand could be launched as an off-shoot of Nothing. And the reports also say that the company is set to launch a new product in the US. A source revealed that in a firmware update, ‘Particles by XO’ was listed as made by Nothing. More than the name, images of what seems to be the rumoured pair of TWS earphones they are going to launch.
Currently, it’s uncertain as to whether the sub-brand of Nothing is actually called ‘Particles by XO’ or just XO. But as of now, Particles is the reported name of their upcoming audio product. The name has already even been trademarked in the US under a shell company. As of now, the rumours have not yet been confirmed by Nothing officially, a source has managed to dig up some photos of the TWS earbuds by Particles by XO.
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The images show a quirky-looking TWS earbud with an interesting peanut-shaped design. The unique form factor makes the body of the earphone point upwards when placed in the ear. The last image shows the possible puck-shaped charging case for the earbuds. The design looks minimalistic overall, and does not follow the ‘transparent’ design like the Nothing Ear (1).
The unique design of the earbuds may suggest that the new ‘Particles’ sub-brand could be directed towards a more fashion-centric audience in the US. Nothing even recently released a lipstick shaped case with the Nothing Ear Stick.
Reports shared a few more details about the earbuds. They are codenamed B154 (the Nothing Ear 2 is named B155 internally). Also, Nothing’s firmware confirms that the TWS earbuds will contain LHDC (Low Latency High-Definition Audio Codec) and ANC (Active Noise Cancellation). So it looks like they are aiming at a more premium and fashionable pair of earbuds that is expected to launch in the US soon.
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