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MUMBAI : Leading Bollywood actress Shraddha Kapoor has joined the bootstrapped startup YesMadam as a brand ambassador. She is highlighted in the company's most recent campaign, "Har Expert Salon Expert Nahi Hota." Together, we hope to transform the at-home spa and beauty service experience and establish ourselves as the cutting-edge Beauty and Salon Experts in the industry.
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CEO and co-founder of YesMadam said, “Partnering with Shraddha Kapoor is a game-changer for YesMadam. Her aura and the perfect blend of elegance and approachability perfectly and seamlessly align with our brand values. Through our ‘Har Expert, Salon Expert Nahi Hota’ campaign, we aim to showcase how YesMadam brings truly professional and reliable salon services to every home. This collaboration will significantly boost our mission to revolutionize the at-home beauty experience across India.”
In the fascinating promotional film, which emphasizes the value of selecting the proper salon expert, Shraddha is seen in a hilarious scenario. With the help of this extremely strategic alliance, YesMadam hopes to increase its awareness and user base as well as reach a wider range of cohort demographics that will enable above-and-beyond exponential company growth. Even though the brand now generates 100 crores in annual recurring revenue, this campaign will proactively improve brand positioning while growing organic reach and shareability, which is in line with YesMadam's goal of enabling nationwide access to high-end beauty and spa services.
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Credit- Bollywoodhungama
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