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MUMBAI : Hosted by the iconic Amitabh Bachchan, Kaun Banega Crorepati (KBC) in its 16th edition continues to captivate audiences nationwide. The show’s unprecedented success is underscored by its reign as the most-watched program in its category, boasting a 37.8-minute average viewing time (TSV).
In an era of short attention spans, KBC's ability to sustain high engagement levels is a testament to its timeless appeal and the powerful storytelling that unfolds on screen. Its unique ability to engage people across all age groups and demographics has made it a household favorite. What sets KBC apart is that it transcends entertainment and offers a platform where ordinary people’s dreams take flight. Viewers are drawn to the personal journeys of contestants, which reflect the aspirations of millions across India. This emotional connection, combined with the intellectual challenge of the game, keeps viewers invested week after week, holding the audience’s attention longer than any other non-fiction show.
As it continues to evolve, KBC reaffirms its place as a groundbreaking television experience, bringing together knowledge, excitement, and the thrill of winning into every episode.
Data Source: BARC HSM Urban 15+ (Week 37, 2024)
** Other shows in comparison are India’s Best Dancer Season 4 with 31.2 TSV and Fear Factor - Khatron Ke Khiladi with 34.3 TSV
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