MUMBAI: Long before the digital age gave voice to every opinion at the tap of a button, there were moments when celebrity remarks alone could send shockwaves through the entertainment industry.
One such incident took place in the early 2000s, involving none other than Bollywood heavyweight Salman Khan and the late Shefali Jariwala’s sizzling chartbuster Kaanta Laga.
The remix, which became a nationwide phenomenon upon its release, pushed the boundaries of the Indian music video scene with its daring aesthetics and bold choreography. Shefali Jariwala, then a fresh face, was catapulted to stardom overnight—her striking performance etched permanently in pop culture history.
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However, not everyone was enthralled by the provocative tone of the video. Salman Khan, renowned for never mincing his words, openly criticised the song’s suggestive nature. He voiced his discomfort with the increasing objectification of women in music videos, a sentiment that quickly ignited widespread debate.
His comments drew a divided response some hailed him for speaking up against the changing moral fabric of the industry, while others viewed his stance as overly critical or even targeted. The discussion highlighted the growing tension between traditional values and the fast-modernising face of Indian entertainment.
Looking back, the episode stands as a pivotal moment in Bollywood's cultural evolution, capturing the clash between old-world sensibilities and a new era of bold, unfiltered expression.
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