MUMBAI: Bhushan Kumar's T-Series releases Dum Dum; a bold, intoxicating visual experience anchored by Jacqueline Fernandez’s magnetic performance. Cloaked in dark glamour and powered by striking choreography, Jacqueline is at her best.
Ahead of the release, Jacqueline took to Instagram to share her excitement: “I really feel like you guys are all gonna love it, we put in a lot of hard work, I got the team, Shazia and Piyush on it, and it's got this amazing magical-mystical vibe. I really am excited and I cannot wait for all of you to hear it, you guys are gonna love this one.”
The music video for Dum Dum is a bold mix of sound and visuals. Asees Kaur’s dreamy, emotional voice flows over a hard-hitting drill-trap beat by Bunny, creating a blend that’s both smooth and intense.
Directed and choreographed by Shazia and Piyush, the video is dark, stylish, and captivating. It features moody lighting, striking outfits, and powerful choreography that mirrors the track’s energy. Jacqueline commands the screen with fierce presence, delivering one head-turning look after another and moving with instinctive precision.
Written by Jaani, with chorus vocals from Bunny, Sagar, Faiz, and Hunny, and mixed by Hanish Taneja, Dum Dum brings together diverse styles and eras- tied together by Jacqueline’s standout performance.
Dum Dum is out now on all platforms.
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