Yash Raj Films adds YRF Bengali to its vast repertoire of regional channels on YouTube

Besides bringing in innovations in their production values, filmmakers have also attuned themselves to ways of how to promote their films in all possible mediums available more so on social networking sites. Yesterday we reported that Abhay Deol along with co-producer Viacom 18 Motion Pictures released their film One by Two on Facebook (USA). Today we have news that Yash Raj Films (YRF) has added one more channel to its vast YRF YouTube regional channels repertoire - YRF Bengali! Fans of YRF’s Gunday can now enjoy listening to the movie’s hit music including the special Bangla version of the chart topper ‘Tune Maari Entriyaan’ sung by the one and only Bappi Lahiri and also watch the film’s popular songs on the channel. Gunday that stars Ranveer Sigh (Bikram) and Arjun Kapoor (Bala) is set during Calcutta’s most turbulent times of the 1970s and this in the essence is the soul of the film with the characters seeped in the culture of that time. The film deals with the inseparable life of these two happy-go-lucky renegades who became the City of Joy’s most loved, celebrated, reckless, fearless and powerful characters. Produced by Aditya Chopra and directed by Ali Abbas Zafar Gunday also stars Priyanka Chopra and Irrfan Khan in lead roles. It is scheduled to release simultaneously in Hindi and Bengali on 14 February 2014.