SONY SIX promises to 'live the magic' by signing John Abraham for their 2014 FIFA World Cup Marketing Campaign

With the world’s greatest football tournament just around the corner, Sony Six, India’s premier sports and entertainment channel is all set to launch their 2014 FIFA World Cu marketing campaign and they have roped in a Bollywood star for the same. Self-confessed football enthusiast John Abraham has been brought on board for the SONY SIX’s 2014 FIFA World Cup marketing campaign. It is a known fact that John shares a great deal of love and passion for the sport and it’s through this partnership that both SONY SIX and John would like to build anticipation for the upcoming FIFA event. In a never seen before football avatar, John will be seen donning the persona of Brazil’s favorite striker for this campaign. The campaign promises to bring alive the zeal and excitement of the tournament, right here on the Indian shores. Word has it that he might even be in company of some more football stars from international teams like England, France, Portugal and France for the campaign. Looks like it’s football time for John and India!