Poonam Pandey received criticism for employing this tactic from several social media users. Poonam made the news again when she got into legal problems. The actress and her spouse, Sam Bombay, are facing a ₹100 crore defamation lawsuit due to their publicity stunt.

Her management released a statement yesterday stating that she passed away in her homeland of Uttar Pradesh from cervical cancer. Her sister reportedly confirmed the rumor that she died at night. There has been confusion among individuals because the actress and model were active until two or three days ago.