After announcing fiction shows, soon to launch entertainment channel 9X finally brings out its trump card. It is coming up with its first reality show called <em> Mission Ustaad</em>, produced by Endemol India. <em> Mission Ustaad</em> is a music based reality done in association with the United Nations (UN). It will involve eminent personalities, artistes, musicians and singers coming together to promote the UN's eight Millennium Development Goals, one of which is to end poverty in India and worldwide.