Victory has many brothers and sisters but defeat is an orphan. This adage will be most remembered by the producers of <em>Bloody Isshq</em> (Ashavari Media Pvt Ltd). This Arup Dutta film which stars TV actor Shilpa Anand as one of the three leads sank without a trace when it released last Friday (1 March 2013). The buzz says that it was taken off from many theaters on the first day itself when it did not even generate 10% footfalls.

The ‘Dill Mill Gayye’ girl Shilpa Anand’s long-awaited Bollywood return might finally happen on the Valentine’s Day this year (2013) with the release of her romantic thriller <em>Bloody Isshq</em>. When contacted, Shilpa told us, “As of now we have been informed of this date by the Producer. We hope to tap into the 14th International Lover’s Day mood.”