Endemol is all set to launch their first fiction show <a href=http://www.tellychakkar.com/news/neha-janpandit-do-chajje-chajje-ka-pyaar>Chajje Chajje Ka Pyaar</a> on Sony. TellyChakkar caught up with the head of programming, Ajay Bhalwankar to know about Sony’s association with Endemol and his expectations from the show… <strong>Tell us something about the new show</strong>

<a href=http://www.tellychakkar.com/news/neha-janpandit-do-chajje-chajje-ka-pyaar>Shambhavi Sharma</a> who debuted as a reality show contestant on <a href=http://www.tellychakkar.com/news/roadies-be-adapted-internationally-pakistan-first-lap-it>Roadies</a> will now be seen as Ginny in Endemol’s new show <em><a href=http://www.tellychakkar.com/news/endemol-do-fiction-sony>Chajje Chajje Ka Pyaar</a></em>. The actress will be seen in a completely new avatar in the show. TellyChakkar caught up with her to know about this shift to fiction shows and more.