Rajesh Beri the writer of one of the longest running soaps <em> Bhabhi</em> that was pulled off recently has set a record of sorts. Rajesh had written the screen-play, dialogues and lyrics for all the 1328 episodes and that too without an assistant. . The writer has now moved on to launch a creative production house which will be a content generation factory. Rajesh informs," I have started a creative production house called RB Entertainment (Rajesh Beri entertainment) which will outsource ideas and content to the production houses."