Since the last couple of years, Salman Khan’s films have been releasing around Eid. The exercise started with <em>Wanted</em> (2010), <em>Dabangg</em> (2010), <em>Ready</em> (2011), <em>Bodyguard</em> (2011) and the latest <em>Ek Tha Tiger</em>. But nit any more, he has articulated a change. His next <em>Dabangg 2</em> is set for a Christmas release. It may be remembered that 23 years ago his first-ever blockbuster <em>Maine Pyar Kiya</em> on 29 December, 1989. <em>Dabangg 2</em> is set to hit theatres on 21 December 12.

Since, the last three years, Salman Khan indisputably ruled the box office during the Eid festival, with his films like <em>Dabangg, Bodyguard</em> and this year’s <em>Ek Tha Tiger</em>. In a way it can be said that Salman created a new festive weekend for Eid and literally conquered the ticket windows with back-to-back blockbusters. A few days ago, it was being said that Salman’s original Eid 2013 release <em>Sher Khan</em> had been kept at the backburner. Taking advantage of the vacant space, Shah Rukh decided to release his <em>Chennai Express</em> on Eid 2013.