To derive positive energy from the world's largest and most spectacular religious event Mahakumbh and pray for the success of her forthcoming Ek Thi Daayan, Balaji head honcho Ekta Kapoor has decided to take the film’s leads Emraan Hashmi and Huma Qureshi to Allahabad.

Not only does Vishal Bhardwaj Productions and Balaji Motion Pictures come out with films which are different in nature, but each time one of its films is being geared up for release, the production house comes out with an innovate kind of promotion. A similar kind of thing happened recently when the trailer of their forthcoming film <em>Ek Thi Daayan</em> was launched at a unique, first-of-its-kind themed event at Mumbai's Film City.

The success of any suspense thriller depends a lot on how the element of anxiety is contained and kept under wraps. Take for instance Aamir Khan’s recent film <em>Talaash</em> that may have suffered after word about its supernatural elements went viral on the internet. This turned out to be an eye opener for filmmakers making films of this genre.

Balaji Motion Pictures Ltd. (BMPL) has announced its slate of six film releases in the upcoming year (2013). The line-up boasts of projects including co-productions with filmmakers like Vishal Bhardwaj, Anurag Kashyap and Sanjay Gupta alongside sequels of Balaji’s own properties such as <em>Once Upon a Time in Mumbaai</em> and <em>Ragini MMS</em>.