UFO Moviez India Ltd, in association with Sushriya Chitra announced a first-of-its kind film marketing campaign for the upcoming Marathi film <em>Ekulti Ek</em> by way of a contest. Directed by veteran actor-director Sachin Pilgaonkar, <em>Ekulti Ek</em> will be the debut film for Sachin’s daughter Shriya Pilgaonkar. As part of the contest, audiences (daughters) in UFO theatres will be invited to share their real life stories about what they have done for their fathers and winning father-daughter duos will be invited to participate in the film’s promotion.