Well, we are sure you all remember the eye donation advertisement that Aishwariya Rai Bachchan featured in a couple of years ago. It helped the <em>aam janta</em> understand the importance of eye donation. Of course, it is an important cause and the star cast of Neela Telefilms’ <em><a href=http://www.tellychakkar.com/news/gokuldham-members-gift-abdul-new-shop>Taarak Mehta Ka Ooltah Chashmah</a></em> is upholding it.