The first trailer for Heroine has garnered more than 2 million views since its launch on YouTube. The trailer was launched on 25 July on TV and the internet. Said director Madhur Bhandarkar, “I am overwhelmed by the great response the promo has got. This is just the beginning.” Heroine tells the story of Mahi Arora, played by Kapoor, and depicts the highs and lows in an actress's career.