Mumbai dabbawalas now have a new claim to fame. They are the latest to join the television bandwagon that thrives on publicity and ingenuous promotional campaigns. This time around, things are a wee bit different! Sahara One has taken on the services of the Mumbai dabbawalas to promote what they call <em>Television Ka Naya Rang</em>. If you travel by Mumbai locals, it is easy to spot the dabbawalas going about their chores sporting a bright pink jacket with the channel's new logo firmly in place.