The first trailer for Heroine has garnered more than 2 million views since its launch on YouTube. The trailer was launched on 25 July on TV and the internet. Said director Madhur Bhandarkar, “I am overwhelmed by the great response the promo has got. This is just the beginning.” Heroine tells the story of Mahi Arora, played by Kapoor, and depicts the highs and lows in an actress's career.

Quashing all rumours of a rift with Kareena Kapoor, Ekta Kapoor has joined hands with the Heroine actress in an unexpected way. The trailer of Kareena’s eagerly-awaited film <em>Heroine</em> is being attached to Ekta Kapoor’s <em>Kya Super Kool Hain Hum</em>. A rather incongruous mix of the dramatic and the comic, one would think. While outwardly this may seem like two soul sisters bonding to build a bridge between them, there’s a more practical reason why the trailer of a film so different in mood and intent is being attached to a film that blatantly seems to celebrate ribaldry.