"I think we need to judge commodification in the given context. The problem is of individual contexts.A woman is free to say yes or no to the way she’s projected. But we don’t know what the compulsions are for what girls do on screen. Sometimes they’re too young and na?ve to know where the camera is placed and how they’re captured.

Other ostensibly chivalrous heroes do more lip and hip service to women in the entertainment industry than anything substantial. Shah Rukh Khan is an exception. On International Women’s Day on Friday Shah Rukh, the King would be making an announcement that would make the entertainment world sit and salute the King for his gracious conduct.