After <a href=http://www.tellychakkar.com/news/ekta-kapoor-goes-ajmer-shariff>Ekta Kapoor</a>’s foray into the world of Bhojpuri entertainment, it is now <a href=http://www.tellychakkar.com/producers-pitch/todays-tv-scene-sword-always-hanging-your-head-yash-patnaik>Yash Patnaik</a>’s turn to enter the regional market with a new show on Mahua Gujarati. At a time when shows with the Gujarati air and aura are grabbing eyeballs and soaring high on the TRP chart it is going a step ahead when a show is made for a channel that churns out only Gujarati shows.