When Paan Singh Tomar released early last year, little did one realise that the film will go on to make such a significant mark globally.
A story of an Indian athlete (represented India at the 1958 Asian Games in Tokyo, Japan) turned army man turned dacoit was an exciting concept for writer Tigmanshu Dhulia and Sanjay Chouhan to develop into a film. With great content, superb reviews, incredible word of mouth and a correctly targeted distribution strategy played a significant role in the film's success.