Mumtaz's ethereal presence enhanced several Bollywood achievements in the 1970s, and established her place as the country's sweetheart. Her charisma not only captured the hearts of the audience but also those of her colleagues, inspiring them to write captivating stories of love and heartache.

Shammi Kapoor was reportedly in a relationship with actress Mumtaz. The song ‘Aajkal tere mere pyaar ke charche’ from their film Brahmachari really brought her into the spotlight.