It is indeed a tough job to be in the shoes of a programming head, for that matter in recent times, the shoe pinches even the channel’s marketing head. More so, when the channel is sliding down and has to do all it can to beat competition. Each time a new show is announced one tries to figure out the math that has probably gone into it to get it right. Sure, they get it wrong too but then, who except a few, have always got their math right?