Since, the last three years, Salman Khan indisputably ruled the box office during the Eid festival, with his films like <em>Dabangg, Bodyguard</em> and this year’s <em>Ek Tha Tiger</em>. In a way it can be said that Salman created a new festive weekend for Eid and literally conquered the ticket windows with back-to-back blockbusters.
A few days ago, it was being said that Salman’s original Eid 2013 release <em>Sher Khan</em> had been kept at the backburner. Taking advantage of the vacant space, Shah Rukh decided to release his <em>Chennai Express</em> on Eid 2013.