Star India has launched Star One and Tamil GEC Star Vijay on Mobile TV for consumers across all major operators and regions. Mobile TV is streaming of satellite channels on the consumers mobile and Star will launch the service with video on demand content. Being the fastest growing mobile market globally & soon to be launched 3G services, it has become pragmatic for television channels to engage with consumers at all possible levels to create brand affinity.

Sahara One has been steadily climbing up from the bottom ranks and their position could be further strengthened with the addition of two news shows – <em> Pankh Hote Toh Ud Jaate</em> and <em> Joh Ishq Ki Marzi Woh Rab Ki Marzi</em>. Before these shows, Sahara will be launching Cinevistaas’ <em> Kaisi Lagi Lagan</em> in October. Sahara One Business Head Nilanjana Purkhayastha agreed to the new shows in the pipeline but refused to divulge any details regarding<em> Pankh.. and Joh Ishq</em>…