Affle Group, a leading international smart-media company, today announced its partnership with Multi Screen Media (MSM) to exclusively power all advertising during the Sony LIV launch phase through its ‘Ripple’ rich media and video ad network. Sony LIV is MSM’s recently launched Video On Demand (VOD) brand. As a part of this partnership, MSM would employ Affle’s Ripple ad network to serve all video and mobile advertising on Sony LIV across all screens (Mobiles, Tablets & PC’s).