surges ahead

Zee TV surges ahead of Colors and Sony; bags no 2 position

Now, now, now…the race of TRPs between GECs is getting spicier with each passing week. In week 12 of TAM 2012, Zee has jumped ahead of Colors and Sony Entertainment Television with 214 GRPs and sealed its position at no. 2 after Star Plus. As a result, Sony Entertainment Television and Colors have slipped down on the TRP ladder and are perched on no 3 and 4 positions, with 209 and 200 GRPs, respectively. If you observe, the margin between the no3 and 4 positions is also not a mammoth one. The fight has been really tight between the two GECs.

About Author

Submitted by TellychakkarTeam on Wed, 03/28/2012 - 15:03