The movie will be released on Netflix on August 9. Much attention was drawn to Taapsee's portrayal of Rani in the first movie, an insane small-town girl who is infatuated with Hindi pulp fiction and devises a plan to escape the routine of her married life. Rani is heard saying, "Woh pyaar hi kya jo paagalpan se na guzre," in the trailer for Phir Aayi Hasseen Dillbura.

Bollywood actor Akshay Kumar is going through a bad spell in his career, with his recent films such as Bade Miyan Chote Miyan, and Sarfira failing at the box office. Now, the actor has reacted to it, saying he is bogged down by it, even people are sending mournful messages to him.