Dolby Laboratories, Inc. has announced that the upcoming Tips Industries’ action thriller Race 2 will release with its surround sound technology Dolby Atmos in select theatres on 25 January (2013). Dolby Atmos will deliver a more natural and realistic sound field to the film moving sound around and above cinema audiences, transporting them into the on-screen adventure.

We all know that much before the film hit the floors, Tips Industries’ Race 2 was flooded with association and in-film offers from over 15 brands thanks to the ensemble star cast that includes names like John Abraham, Saif Ali Khan, Deepika Padukone, Anil Kapoor and Jacqueline Fernandes. While huge names like Audi, Van Huesen and Tanishq got attached to the film as brand associations, the film’s marketing and promotions is also reaching a flashpoint with the star cast going all out to promote the film as it is being readied for release.