When a show is ready to launch the channel pulls out all the stops to promote it. In the current times when competition is so intense on TV it’s very essential to effectively market the show or else it will be lost in the clutter. It is indeed challenging times for TV channel marketers and programmers. How to get their programmes noticed above the din of everyone else’s marketing noise is what everyone is working at. The television space today is cluttered with hundreds of programmes vying for attention.

Let me begin by asking a simple question that I fail to find any answer to…is there any connection between ratings and quality?