Through the years, women on the path to progress are faced with a host of decisions that will change the course of their lives. These decisions bring about a lot of vulnerability in them with people judging them on their decisions. This is essentially the concept behind the new Nihar Natural’s TVC. Nihar’s latest campaign portrays Vidya Balan being in the same vulnerable position, where she makes choices basis what she really wants in life.

She is sensuous and sizzling. She needs no lead actor for her film to make it a superhit. She is the Hero of Hindi Film Industry. She is the dazzling, super hot and an excellent actress, Vidya Balan. Shemaroo Entertainment brings for its audience some of the best work of the actress compiled together. The company releases Vidya Balan: Power - Packed Performances on Blu Ray and Vidya Balan: Entertaining & Electrifying Performances on DVD a collection of three of her finest movies - <em>The Dirty Picture, Kahaani & Ishqiya</em>.