The Government of India’s main motive behind coming up with television programmes was to educate the audience at large. However, with privatization coming into the picture, TV got commercial and saas bahu dramas started airing across the GECs. This is when the educational and awareness programmes were put on the back burner. But there are a few makers who do make shows based on social messages and real-life occurrences and we think that they need to be motivated. Therefore, the Twelfth Indian Telly Awards has nominated a few shows under the category, Programme with a Social Message’.