In the New Year, Colors is all set to offer viewers an extra dose of fiction by airing popular shows Sasural Simar Ka, Balika Vadhu and Madhubala - Ek Ishq Ek Junoon six days a week. With this expansion, the channel beefs up its weekend entertainment quotient by offering something for everyone in the family. Complementing the current line-up of weekend shows Bigg Boss-6, Shaitaan, fiction shows will complete the entertainment bouquet for Colors.
Prashant Bhatt, Weekday Programming Head, Colors, said, “Our move to expand our 7.30-8.30 slot to weekends is a humble New Year gift to our loyal viewers. We invest a lot of time in creating sticky concepts for our viewers and it’s heartening to see they’re loving it and wanting more. In the New Year, you’ll see more drama, emotion and romance on Colors with more interesting twists and turns that will keep audiences glued to TV”.